SUPERHOPE
Why Superhope

What changes when a child becomes their own hero.

Care teams, families, the children themselves and the press have told us what they saw. This is what they said, and who makes it happen.

Impact
35Superheroes, each one designed by the child
5campaigns in four hospitals across three countries
42creatives credited by name
57%increase in patient referrals after GOSH 2018, as reported in the Hill+Knowlton campaign film
Care teams
After experiencing such a Superhope, we see a new lease of life in the children. If someone's able to willingly engage in something because their mood is better, it also means their recovery is significantly better too.
Laura Graham
Nurse Manager, Butterfly Ward, Great Ormond Street Hospital
I do think that a project like Superhope should be in every hospital as an integral part of our care.
Dr Giuseppe Barone
Consultant Paediatric Oncologist, Great Ormond Street Hospital
I think when other people around them find it difficult to inspire them, we need to find a way that they are able to inspire themselves.
Nancy Nsiah
Psychologist, Great Ormond Street Hospital
Where maybe a lot of decisions are being made for them, Superhope's an opportunity where they can take that bit of power back.
Erin Hanna
Play Specialist, Great Ormond Street Hospital
Families
The Superhope initiative has had a very positive effect on Latifa and our whole family. She became a butterfly queen, very beautiful!
Latifa's grandmother
ButterFly’s family
It is a beautiful initiative for us, and Retaj was so excited and happy! She felt so proud that she could be an ice princess and she kept talking about that for several days.
Retaj's mother
ReFroze’s family
The children
I could transform to talk to animals.
I'd like to run super fast.
I would go in space and I would give people food.
You just run around and they never get you.
It looks cool when I take a picture in my head.

Tap to hear them.

The press
The power of the imagination knows no boundaries.
Time Out UAE
A new era for the world of superheroes.
Khaleej Times

Covered by The National, Khaleej Times, Arab News, Kuwait Times, Time Out UAE, What's On, Emirates Woman, Escape Studios, Great Ormond Street Hospital. All coverage

Hospitals
Creatives

Illustrators, costume makers, photographers, filmmakers and visual effects artists give their craft to every campaign, and every one of them is credited by name.

Tina Patni · Matt Harding · Lanie Wieland · Laura Hazlett · Luma Gallegos · Sarah Al Kassab · Syra McCarthy · Mikul Eriksson · Jack Dashwood · Jim Donnelly · Melissa Karsh · Amrit Birdi · Jo De Santis · Ifrah Iqbal · Phil Haynes · Jack Gill · Jordan Stephens · Russell Honeywell · Edan Schiller · Roy Peker · Ran Peker · Jonas Grebler · Roberto Valent · Virag Pazmany · Matthew Wight · Hywin Francis · Klaudija Cermak · Jorge Vizmanos · Demetris Aparicio · Agueda del Casillo · Zsofia Lele · Sam Curtis · Matan Arbel · Luke Wilde · Connor Woodey · Aleksandar Zavisin · Zach Agassi · Felipe Szulc · Saya Habib · Khawla Witry · Ian Derry · Allar Kaasik

Join the Creative Community

Studios and partners

Semibold Creative · Quiceno Art · Featherwax Studio · Metaio · Escape Studios · Cinesite · Nvizible · The Foundry · Otoy · Creation Effects · Pendulum Pictures · Hill+Knowlton Strategies

Friends
Middle East Film and Comic ConGood-cause partner, 2014 and 2015
Raya AbirachedSuperhope’s first ambassador
Kris FadeRadio host, Comic Con 2015
Your turn

Bring Superhope to your hospital, run it in your city, lend your craft or back a campaign.

Get involved