Six children from the Gulf, in treatment at Great Ormond Street Hospital in London. Their heroes were illustrated, their Supersuits were made by hand, and a visual effects team put each one into a city of their own.
The films
The documentary · 4 minThe short film, by Roy Peker · 2 min
57%increase in patient referrals, as reported in the Hill+Knowlton campaign film
Behind the scenes
Measuring for the SupersuitThe studio, every suit in progressA hero’s letter, cut by handPressing the fabricThe set, lit and waitingLast checks before the reveal
In their words
After experiencing such a Superhope, we see a new lease of life in the children. If someone's able to willingly engage in something because their mood is better, it also means their recovery is significantly better too.
Laura Graham Nurse Manager, Butterfly Ward, Great Ormond Street Hospital
I do think that a project like Superhope should be in every hospital as an integral part of our care.
Dr Giuseppe Barone Consultant Paediatric Oncologist, Great Ormond Street Hospital
Where maybe a lot of decisions are being made for them, Superhope's an opportunity where they can take that bit of power back.
Erin Hanna Play Specialist, Great Ormond Street Hospital
Superhope and other programmes like it that run at GOSH are our way of supporting our families and offering children a positive experience during their treatment.
Trevor Clarke Director, International and Private Patients Service, Great Ormond Street Hospital
The Superhope initiative has had a very positive effect on Latifa and our whole family. She became a butterfly queen, very beautiful!
Latifa's grandmother ButterFly’s family
Made real by
Illustration
Amrit Birdi
Supersuits
Jo De Santis
Make-up
Ifrah Iqbal
Photography
Phil Haynes, Jack Gill
Retouching
Featherwax Studio
Videography
Jordan Stephens, Russell Honeywell
Documentary
Edan Schiller
Short film
Roy Peker
Storyboard
Ran Peker
2D team
Jonas Grebler, Roberto Valent, Virag Pazmany, Matthew Wight, Hywin Francis, Klaudija Cermak, Jorge Vizmanos, Demetris Aparicio, Agueda del Casillo, Zsofia Lele, Sam Curtis
