Brand Hub
Everything you need to make something for Superhope.
The brand stays quiet so the children can be loud: black, white and type, with all the color coming from the Supersuits the children designed.
The star
Eight points in a broken ring. Never redraw it, stretch it or put it in a speech bubble. Keep clear space the width of one point around it.
Color
Tap a color to copy it. Everything else comes from the heroes.
Type
Archivo Expanded · headlinesIf you were a superhero
Inter Tight · readingHow would you imagine yourself? Plain words, short sentences, the child at the center.
Words
- Superhope
- The organization.
- Superheroes
- The children. We use the hero name the child chose.
- Supersuit
- The suit made for each Superhero. One word, capital S.
- The Transformation
- The process, from the first question to the reveal.
- PMA
- Positive mental attitude. Spell it out the first time.
Off limits: halftone dots, starbursts, speech bubbles, comic panels, onomatopoeia, and anything that looks like a studio’s characters.
Make a card
Downloads
Press kit
Logos, six hero portraits and a short description of Superhope. Start here.
Download 2 MBLogos
The star in blue, black and white as SVG, and the wordmark as PNG.
Download 230 KBAll 18 heroes
Every hero in the Supersuit, most with the drawing it came from, with photo credits.
Download 10 MB10 campaign photos
Our pick of the hospital sessions, the making of the suits and the reveals.
Download 2 MBSigned release forms are on file for every campaign. Credit the photographer named in each pack. Need something else? Ask us.