SUPERHOPE
Brand Hub

Everything you need to make something for Superhope.

The brand stays quiet so the children can be loud: black, white and type, with all the color coming from the Supersuits the children designed.

The star
SUPERHOPE

Eight points in a broken ring. Never redraw it, stretch it or put it in a speech bubble. Keep clear space the width of one point around it.

Color

Tap a color to copy it. Everything else comes from the heroes.

Type
Archivo Expanded · headlines

If you were a superhero

Inter Tight · reading

How would you imagine yourself? Plain words, short sentences, the child at the center.

Words
Superhope
The organization.
Superheroes
The children. We use the hero name the child chose.
Supersuit
The suit made for each Superhero. One word, capital S.
The Transformation
The process, from the first question to the reveal.
PMA
Positive mental attitude. Spell it out the first time.

Off limits: halftone dots, starbursts, speech bubbles, comic panels, onomatopoeia, and anything that looks like a studio’s characters.

Make a card
Downloads

Press kit

Logos, six hero portraits and a short description of Superhope. Start here.

Download 2 MB

Logos

The star in blue, black and white as SVG, and the wordmark as PNG.

Download 230 KB

All 18 heroes

Every hero in the Supersuit, most with the drawing it came from, with photo credits.

Download 10 MB

10 campaign photos

Our pick of the hospital sessions, the making of the suits and the reveals.

Download 2 MB

Signed release forms are on file for every campaign. Credit the photographer named in each pack. Need something else? Ask us.